RECEIPT #DAVID-
APR 19, 2022
PREDICTION BY
David Cohen“We believe the small business growth engine will be a key contributor to fueling ongoing digital media and marketing ecosystem acceleration”
FOLLOW-UP
While industry trends in self-serve ad platforms and e-commerce support the idea that small businesses contribute to digital growth, precise quantitative attribution is not provided, making it an evolving directional prediction.
ORIGINAL SOURCE
Admiral blog summarizing IAB/PwC reportEVIDENCE